Nowadays, companies are turning their print catalogs to sell their products into online catalogs. This new trend is intended for consumers to shop on line and enjoy several discounts and some other advantages. A catalog website includes prices, discounts, tools, shipping options, different methods of payment and more. Online catalogs make it easier to find new clients on line without spending on more printing materials. These catalogs allow for more flexibility as they can be changed, corrected and updated more easily. Online catalogs also allow the buyer to compare prices and choose the articles that are more convenient for them at any time and to place orders during the day or night.

In online marketing, a shopping cart is a piece of e-commerce software on a web server that allows visitors to an Internet site to select items for eventual purchase. The software allows online shopping customers to accumulate a list of items for purchase, described metaphorically as "placing items in the shopping cart" or "add to cart." Upon checkout, the software typically calculates a total for the order.

B2B portal is a platform where a number of web pages are compiled to develop a platform for big and small manufacturers, suppliers and exporters to initiate and develop business relations with other organizations, with an aim of maximizing the sales. B2B portals also facilitate the promotion of service providers.

An online locator service (also known as location finder, store finder, or store locator) is a feature found on websites of businesses with multiple locations that allows visitors to the site to find locations of the business within proximity of an address or postal code or within a selected region. Types of businesses that often have this feature include chain retailers, hotels, restaurants and other businesses that can be found in multiple metropolitan areas. The locator also provides important information about each location, including it's address, phone number, hours of operation, services provided and sometimes directions to the location. On many sites, searches can be narrowed to locations providing certain services not provided at all locations (e.g. 24-hour operation, handicap accessibility, pharmacies). Location finders often operate in conjunction with a well-known online map service, such as Google Maps, MapQuest, or Bing Maps, allowing the user to see on a map where the particular location is found on a map.

A panoramic view or a panoramic tour is a video simulation of an existing place that can be viewed online often for travel or vacation-related research. A virtual tour is usually a collection of panoramic images that are played in sequence to view like a moving video with added sound and text effects or a virtual tour may use models in place of real-life video and images. A virtual tour is designed to give the viewer a more life-like 3D view of the location being presented in the tour. Virtual tours are also popular in the real estate industry where a realistic 3D view of a home or a property can be presented to interested purchasers. A virtual tour may also be called a panoramic tour.

Google Maps are instantly familiar to millions of Internet users worldwide. The user interface and the look and feel of Google maps combine to ensure that when a user sees a Google map on any web site, they instantly know how to interact with that map and find their way around. If you want your map to stand out from the crowd, your options are limited to customizing the markers and controls and if your brand has a particular colour scheme that is reflected on your site, Google Maps may not sit well with it. Styled Maps offers you control over both the types of features shown on your maps and the color scheme used to represent them. The possibilities are endless.

A microsite is a website that is composed of an individual page or a cluster of pages which supplement a company’s primary website. The microsite typically will have its own URL distinct from the primary site. Microsites are particularly useful if your business offers a variety of products or services and you want to highlight one segment, individually for your customers. The minisite offers specialized information on products and can be a permanent place to showcase the product, or a temporary site during a product launch or promotion.

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction, experience-easy reading and navigation with a minimum of resizing, panning and scrolling-across a wide range of devices (from desktop computer monitors to mobile phones). A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images and CSS3 media queries.